Filling sales pipeline with prospects of interest is an everlasting challenge for sales teams. This is the gap b2b lead generation is purposed to fill. Using intent data, ABM, and content syndication, companies can approach their targets with much greater precision. The discussion is more on “What is worse; lead volume or the concentration on a small number of leads that can actually ... https://demandifymedia.com/effective-roi-strategies-for-b2b-lead-generation-campaigns/