The Jeweler create its very own watchmaking center in Switzerland in the 1980s and in 2000 purchased the independent high-horology ateliers of Daniel Roth and Gerald Genta (the latter Started by the legendary watch designer who contributed the Bulgari Bulgari), incorporating their skills in the mum or dad Bulgari brand. https://swissmadewatchesbrands.news.blog/2025/06/26/swiss-refinement-in-every-tick-where-precision-meets-personality/